Every interaction
reallymatters.
Fabio Sarotto — Product Designer. I turn complex business problems into clear, measurable interfaces. Currently leading mobile design at iliad Italia.
Selected work · 2021—2026 · 5 projects
The work, in detail.
01
iliad B2C app
B2C · App Mobile
02
Userbot AI agent
B2B · SaaS
03
iliad Planet app
B2B · App Mobile
04
Ovy for Sales
B2B · SaaS
05
Fantagoat
B2C · Web
Process is the product.
The senior signal isn't a prettier screen — it's a defensible decision. Here's the loop I run on every project, and what it tends to produce.
01
Research-led
Decisions grounded in evidence — interviews, usability tests, analytics. Design starts before the canvas opens.
02
Scalable systems
Components built to outlive features. Tokens, kits and contribution models — design as infrastructure.
03
Business outcomes
Every flow ties to a number: conversion, retention, time-to-task. I don't ship a screen that can't be measured.
Results that matter
#1
App + Play Store · Feb 2025
2M+
Active users · iliad
+38%
Faster sales cycle · Ovy
Process · how I work
Product strategyUX researchInteraction designDesign systemsPrototypingUsability testing
Tools of the trade
FigmaDesign
FramerPrototyping
ClaudeAI
ContentsquareAnalytics