← All work
New productB2C · Web2023

Turning research into results

Fantagoat was conceived as a new way to bring sports fans together through digital experiences. What began as a personal exploration evolved into a research-driven project aimed at understanding how users interact with sports content and competitions online. The insights gathered helped lay the groundwork for a platform that combines entertainment, interaction, and community, transforming a nascent concept into a proven opportunity.

Fantagoat
Full case study coming soon

Context, decisions, trade-offs and measurable outcomes will be written up here.